A business needs promotion to boost its sales and revenue. And the easiest way to do it is by using different marketing strategies there is. But you don't have to spend much to promote a company. There are less expensive ways to do it like using marketing pens as a tool. Everybody uses a pen. Why not tap on that avenue to make your business known? It will be a better way of promoting your business without having to spend much. For a business to work, one has to think of ways to bring money in instead of out.