Riding down the road, I like to look at signs. This is my role since hubby drives. I like to look at the advertisements they feature from different business or services. Honestly I like this kind better than the still pictures. It is just like watching a commercial in television, it is colored and attractive. I sometimes wonder at the technology which makes digital signage function like the way it does now. It sure catches people's attention because of the innovative way it is done. Maybe there will come a time when every still ads will be replaced with digital signs and such. It will be more lively and catchy.